Sense and Respond
Products and Services in the Age of Complexity


At the UX London 2017, Jeff Gothelf and Josh Seiden presented their conception method of a product or service, “Sense and Respond”, available on Viméo.

Based on an article published in the New York Times, Jeff and Josh explain to us how is their job through some experiences that they had on different projects like “Cooking Light Diet”, “Ask Alexis” or “One Service”.

How do they proceed? They work by these 4 following steps:

What is it specifically? In what each steps actually consists? Why those steps are useful to create websites or apps?